Introduction to AdX and SSP in China
Overview Ad Exchange platforms (AdX) integrate advertising resources and networks, facilitating the sale of advertising space through various transaction methods, including programmatic direct buying, preferred
Marketing in China
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The Landscape of Advertising in China: Media, Industries, and Agencies
Driven by the digital wave, China’s advertising market has shown a diversified development trend. From traditional television and radio to modern internet platforms, various media
Classification and Introduction of Chinese Demand-Side Platforms
Demand-side platforms provide services for brand advertisers or ad agencies, acting as an automated online advertising purchasing system known as DSP (Demand-Side Platform). DSPs enable
Interpretation of Advertising Monitoring Indicators in China
Advertising effectiveness monitoring indicators are crucial for advertisers to determine the effectiveness of advertisements and how to optimize them. The commonly used advertising monitoring indicators
Understanding the Unique Advertising Formats in China to Avoid Ineffective Advertising
In the dynamic landscape of digital advertising, China’s advertising ecosystem has developed unique characteristics that set it apart from the global market. This article delves
How Do We Monitor Advertising in China?
In China, the rapid development of the internet industry has become a thing of the past. Faced with increasingly precious traffic, brands and advertisers need
What are Advertisers’ Favorite Advertising Formats in China?
Due to the distinct software usage habits of Chinese consumers, email advertising, which garners significant attention in overseas markets, simply doesn’t work in China. The
Programmatic Advertising in China 101
China’s programmatic advertising market has seen unprecedented prosperity since 2012, a year that is also dubbed as the “Year One” of programmatic advertising in China.
Advertising Placement Qualifications 101: Automotive Industry
In today’s digital marketing era, the automotive industry, as a vital pillar of the national economy, has seen increased attention on its advertising strategies and
Prohibited Products for Promotion under Chinese Laws and Regulations：A Guide to Navigating the Regulatory Landscape
Each country has its own social environment and standards for different industries vary accordingly. In China, there are clear restrictions on the industries involved in
A Glance at Programmatic Ad Ecosystem in China: the Tree Theory
As a significant market, China is a resourceful market for international brands to enter. At the initial stage of market entry, outbound marketing, such as
China’s Media Platforms’ Regulatory Guidelines for Advertising Content
For advertisers, after navigating through the initial strategy formulation, plan refinement, and qualification review, only to be thwarted by media platforms repeatedly returning advertising materials
A Comprehensive Guide to RedNote Marketing Ecosystem and Advertising Strategies
RedNote, a.k.a. Xiaohongshu, surged to the top of US App stores this week under the impact of “Tiktok Refugee”. In today’s digital marketing era, RedNote
Overview of 25 Key Vertical Media in China’s Tourism Industry
As the tourism industry continues to recover and thrive, China’s tourism market is experiencing a new wave of consumption upgrades. According to the latest data,
China’s Advertising Guidelines and Taboos: A Quick Checklist for 13 Special Industries and 2 Special Types of Advertising
David Ogilvy, the Father of Advertising, once said, “Never write an advertisement that you wouldn’t want your family to read. You wouldn’t tell lies to
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